Lazerpaner Pte Ltd – Laser Cutting & Engraving Servicesweb design & digital marketing
A young laser cutting and engraving (B2B) company is ready to embrace digital marketing to expand their business reach and get more leads.
Simple Media Works is engaged to consult and develop a suite of digital solutions to drive B2B leads online.
After a comprehensive analysis of the business, the following solutions were deployed for Lazerpaner:
- Mobile-friendly website to introduce their services and showcase their work
- Linkedin Campaign – A long term strategy to reach, connect with their target audience and drive B2B leads
- Search Campaign – Reach and capture leads who are currently in the market looking for relevant laser cutting services
Creativity is high on the agenda for this project due to a lack of quality assets to develop the website.
Apart from delivering the standard – mobile-friendly, professional look and feel, we managed to creatively include their “machine-in-action” on the homepage as we felt the showcase is an important aspect to represent what they do and establish confidence in the company.
And yes… This video was taken by the client on his personal mobile phone. : )
We specialise in the production of custom laser-cut panels for acoustic sound control and decorative purposes for both interior and exterior building design.
All LAZERPANER products are manufactured with pride in Singapore using the latest laser-cutting machinery and technology.
As a young company, it’s important for them to get in front of the right people and spread the words about their work in the industry. It’s a long term strategy, unlike B2C.
A Linkedin campaign was started with 2 objectives:
1. Get in front of their target audience (ie. Architects in Singapore) to learn about their existence and work
2. Get appointments to meet decision makers and generate leads
After a 3 months campaign, we reached and connected with more than 1000+ professionals (executives and decision makers) in the Architectural industry. This allow the company’s Linkedin posts on new projects to reach the right target audience, giving them immense business potential down the road.
We also drove plenty of interests and leads along the way – check out some of the many replies we received below.
A Search campaign was setup to target people who are currently actively looking for relevant laser cutting and engraving services.
This tactic drove immediately results and sales for Lazerpaner.
Moses is without a doubt an experienced digital marketer, but I believe his key strength is the ability to listen and understand our business (industry) and application of his knowledge based on our needs.
Our Linkedin campaign to connect with industry peers is a huge success. We not only gain visibility in our industry but also manage to get new deals – One of them from an oversea market with a potential of more than a million within 3 months.
We also see instant results from our Google search campaign and the enquiries just keep coming!